PRIMOHOAGIES
Over the course of a decade, I partnered directly with PrimoHoagies to develop outdoor advertising campaigns promoting seasonal specials, new menu items, catering, and other brand initiatives. The creative freedom and trust that came with the relationship gave me the opportunity to push the brand beyond its traditional identity while keeping every campaign unmistakably Primo. Each campaign was designed to capture attention, celebrate the product, and bring a little personality to the brand.