ANTS IN THE PANTS
Ants in the Pants began as a children's apparel brand built around playful typography, bold color, and a cast of memorable characters. Working alongside illustrator Leigh Ann Mooney, we developed a visual identity that grew beyond apparel to include promotional materials, social media, a website, and eventually a published children's book. Every piece was designed to build a fun, cohesive brand that could evolve naturally while staying true to its playful personality.